Successful projects are the result of a careful process of thought, research, and refinement.
Here’s an overview of our process for Brand Identity and Packaging projects. Web projects follow a slightly different process, with some extra steps in the planning and design phases.
We start with a complimentary consultation to access your needs.
2.0 DISCOVERY SESSION
We conduct an in-depth interview session to help you uncover key insights to your business and what truly sets it apart. These insights provide the creative fuel for your brand.
We synthesize the information we’ve learned during the Discovery Session into a Defining Document that summarizes the key insights. This document acts as the foundational framework for the development of all creative for your business.
We explore a multitude of concepts through a process of sketching and notes, conducting any further research as required. The strongest concepts are taken to the computer for further refinement and visual exploration.
Our best ideas are presented to you for your feedback. If we promise more than one concept, each one will be distinctly different – yet still adhere to the Defining Document.
We work with you to implement your feedback, and to arrive at a solution your target audience will identify with.
For Brand Identity Projects, this is where we roll-out the approved design direction into stationery, social media, signage, etc. For Packaging projects, we create the remainder of the product line.
We prepare and deliver the print-ready design files and, if your project requires, a brand style guide.
It’s time to launch your new Brand Identity or Product Line!
For a more detailed explanation of our process, please get in touch.