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Doha Nanny

Logo Design

Doha Nanny is an online database, matching nannies with families in Doha, Qatar. The challenge here was to create a logo that not only appeals to two different groups, the parents and the nannies, but also to easily communicate to a global audience as most of the potential customer base for Doha Nanny have newly landed in Doha from various parts of the world.
The solution is a logo inspired by Japanese Kokeshi dolls. They have global appeal, a feminine touch, and represent people which is significant because the site revolves around people and their profiles. We’ve aimed for a multicultural look, refraining from identifying with any one particular culture. The fun and youthfulness of the doll icon aims to identify with the youthful nannies. The portrayal of the nanny figure as a warm, caring and personable individual, with a happy child in arms, aims to evoke a feeling of trust within the parents.

Test Title

Doha Nanny is an online database, matching nannies with families in Doha, Qatar. The challenge here was to create a logo that not only appeals to two different groups, the parents and the nannies, but also to easily communicate to a global audience as most of the potential customer base for Doha Nanny have newly landed in Doha from various parts of the world. The solution is a logo inspired by Japanese Kokeshi dolls. They have global appeal, a feminine touch, and represent people which is significant because the site revolves around people and their profiles. For our doll icon, we’ve aimed for a multicultural look, refraining from identifying with any one particular culture. The fun and youthfulness of the doll icon aims to identify with the youthful nannies. The portrayal of the nanny figure as a warm, caring and personable individual, with a happy child in arms, aims to evoke a feeling of trust within the parents.