Identity Design, Stationery, and Website
Breakthrough Junction is a unique partnership of two experts, a Life Coach and a Dietician joining forces to help clients ‘breakthrough’ the struggle of weight loss by providing the tools of success and empowerment. The concept behind the icon is that of a junction, representing different women on different paths, coming together to learn and grow. The symbol appears to be flying upwards, symbolizing breaking through and new beginnings.
Targeted mainly towards women, the entire identity design has a feminine flare and strives to evoke empowerment and positivity. Messages of inspiration and wisdom are featured on the website, and the stationery design is bright, bold and colorful.