I believe design has the power to generate sales, build awareness, attract new customers, and change perceptions.
ALEXANDRA HARLE MACISAAC
Art Director / Designer
Hi! I’m Alex. I provide custom creative services for businesses, with a specialization in Brand Identity. My career began about 18 years ago after earning a Bachelor of Design Degree from the Alberta College of Art & Design. After a number of years as a designer/art director at a few agencies in Calgary, I had an itch to do more interesting projects for more inspired clients. So, I ventured off on my own in 2008 and haven’t looked back.
My approach to design revolves around helping my clients reach specific business objectives. To do so, my process involves working closely with my clients to gain a thorough understanding of their business, audience, and the goals they want to achieve. This approach enables me to deliver smart solutions that are both results-orientated and beautifully designed.
I am the lead designer on most projects and I also collaborate with other creatives, managing a team tailored to fit the unique needs of your business. I work with writers, other designers, web developers, photographers, illustrators, printers etc — Whatever it takes to make your project a success. If your project would benefit from a specific style of photography, illustration, or special printing technique, I track down the right people to make it happen.
Aside from my love of design, I have a passion for the outdoors. When I’m not focused on my business, I can almost always be found on the slopes of the Rockies snowboarding, mountain biking, or hiking with my husband and dog.
OUR APPROACH IS
While it’s a given that design should be aesthetically pleasing, it must first and foremost have substance and meaning. We craft design that’s practical and aims to achieve objectives such as attracting your ideal customer.
WE ARE A
We offer a full suite of creative services by collaborating with other talented creative professionals, tailored to fit the unique needs of your business. Your project benefits from this approach as each team member is a specialist in their field, and have been chosen specifically for your project.
Pride in our Work
We’re intrinsically driven to provide top notch creative and service, at all times – no matter the size of the project or client. In order to provide quality over quantity, we will only take on a limited number of clientele at any given time.
OUR WORK IS
Designed to Last
With a deep understanding of design principles paired with extensive experience, our design takes on a timeless flavour. While we’re well aware of what’s trending, we know when it’s appropriate to be trendy, classically timeless, or to be the one starting a trend.